Shake, Rattle and Roll

Interface Design

I was recently confronted with this Interface. In a quick expert evaluation I performed, it came up shockingly short in terms of intuitive use and user feedback. It needs to be urgently redesigned. I will contact the manufacturer and offer my expertise. Maybe I can get them to add a touch screen.

Boah ey!

The Greatest Invention

Go ride a bike!

Fantastic Bicycles

Belgischer Volkssport

Warum quälen sich diese Menschen in unlässigen Klamotten mit scheinbar ungeeigneten Fahrzeugen durch den Schlamm - noch dazu in einer Eile, als hinge ihr Überleben davon ab? Das kann man wohl nur verstehen wenn man in dieser feucht-windigen Ecke Europas aufgewachsen ist. Oder wenn man es mal selbst ausprobiert. Das geht sogar in Deutschland sehr gut, besonders für den Nachwuchs, zum Beispiel hier: Crossport in Brandenburg Und ernst wird es hier: Berliner Offroad-Serie noch ernster: SKS-Deutschland Cup gar nicht ernst: Berliner Parkrennen

Would you want to use this Interface?

Interface Design

If your answer is "no", you would probably not want to buy the production freeze dryer attached to it either (assuming you were in the market for one). So, we will make it easy-to-use. Simple enough. But consider this: Most of these machines are operated by people, who spend many hours a day, week after week with these controls. They become expert users. And it turns out, our expert users were quite happy with this interface. They had memorized the insanely long sequences of buttons to push in order to reach their goals. And surprinsingly, this panel allowed them to do this quite effectively and efficiently. Plus, it made them feel indispensable ;)

The problem was, our users were not our buyers. And even though many smart buyers talk to the users and know what they want, it is still hard as hell to sell machines with scary interfaces.